Remove 2013 Remove Communications Remove Email Marketing Remove Marketing
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Make Your Email Marketing Awesome, or Lose Subscribers

Association Adviser

February 2013 -- Marketing & Communication Improve your event by carefully planning the design, usefulness and functionality of your email marketing to attendees. By Kelly Donovan

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Best of the Web: July 2013

Association Adviser

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. July 20-23, 2013. August 3-6, 2013.

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Online Video Keeps Growing, Says Marketing Report

Associations Now

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). video email marketing (23 percent).

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Why High-Tech is High(er) on the List for Meeting Planners

Associations Now

Cities that are home to a bevy of tech companies are generally keen to invest in their communications infrastructure. Case in point: TechPoint in Indianapolis, which offers a number of initiatives and programs to promote and accelerate the growth of Indiana’s tech community.

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5 future trends – from the MemberWise ‘Harnessing the Web’ report

Optimist Consulting

It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. In the 2013 report only 19.5% Interestingly, 70% of respondents offer special interest group or segmented emails, so it is a case of the web catching up with email marketing.

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Content Counts When It Comes to Email, New Study Shows

Associations Now

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective? percent to 35.49

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Online Video: Now Playing in Your Inbox

Associations Now

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. What else is holding people back?

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