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Reads of the Week: March 29, 2013

Reid All About it

People are too creative and innovative to not make it work. Tim Adams at The Observer has the scoop on this growing media brand that Rupert Murdoch described on Twitter as: “Wild, interesting effort to interest millennials who don’t read or watch established media. She’s hopeful about the future, as am I. Global success.”

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Strategies To Create Conferences That Angry Millennials Love To Attend

Velvet Chainsaw

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. Attracting Angry Millennials. Angry Millennials love conferences with meaningful experiences.

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Follow These Tips To Engage Millennials In Your Conference Experience

Velvet Chainsaw

Millennials are eager to connect, participate and give says the 2013 Millennial Impact Report by Achieve. Since 2009, the report has focused on Millennial behaviors that would interest many nonprofits and conference organizers including trends in communication, service and giving. Millennials crave and rely on peers.

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Social Media Roundup: How Customer Experience Got Old School

Associations Now

Today’s members are keen to create their own experiences, backed by the infinite scope of their internet-sourced information. — Michael Findling (@mfindling) September 6, 2013. What If Your ED Was a Millennial? — Eva Sirman (@esirman) September 5, 2013. Is Customer Experience Manageable?

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Game Plan 2014: Seeing Around the Corners

Association Adviser

What surprised us most in 2013? “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. ” Stern said the associations need to do a better job of connecting with Millennials. ” Stern agreed.

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Is Your Association at a Crossroads?

Association Adviser

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities. Innovation.

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Oh, Christmas Tree Industry: How an Association Is Keeping a Holiday Tradition Fresh

Associations Now

But the group does have some other problems on its hands—an aging industry and new consumer types—that call for innovation. Tree Trends The data from the National Christmas Tree Association’s annual consumer survey provides an interesting glimpse at how people shop for Christmas trees: • In 2013, consumers purchased 33.02 per tree; 14.7