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New Survey Highlights Challenges Facing Small-Membership Associations

Associations Now

Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies. Although the survey identified the same top three priorities in 2014 as in 2013, it found differences as well. percent versus 11.5

Survey 40
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Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. million budget to generating $40 million in revenue as well as managing project teams of more than 50 people. AA: What is your ultimate career goal?

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said.

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Does Social Media Get Consumers to Buy? Not Much, Study Says

Associations Now

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community. Gallup suggested that U.S.

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15 And/Or Dilemmas Facing Association Leaders in 2013

SCD Group

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Today these same passive members are often called “lurkers” because they’ll sign up for the association’s social media sites but rarely get engaged, post information or leave comments. but do they?

System 40
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What Smart Associations Do Differently

Association Adviser

But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. 1 source of information, and succession planning as record numbers of boomers reach retirement age. A snapshot of how times have changed since 2010: 2010.

Texas 60
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What Associations Need to Know About Technology

Association Adviser

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. Fara Francis, chief information officer of Associated General Contractors of America (AGC), said she agrees with the numbers above. Millennials respond differently.