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What I'm Reading

Thanks For Playing

Speaking of Jamie, he just released a new white paper, in which he applies the Humanize principles to the real-world problem of performance reviews (spoiler alert: it's the first in a series that's going to do this). Want to make real progress in 2013? Want to innovate in 2013? There are signs.

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Engagement: It’s Not About You

Spark Consulting

Edited April 24, 2013 to add: Associations Now recently addressed this very topic and came to the same conclusion: we’re “ only scoring engagement the association values.” Check out the recent Spark/The Demand Networks FREE white paper, Leading Engagement from the Outside-In to learn more.

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Lean Startup Strategy: Take Your Innovation in Smaller Bites

Associations Now

The problem of fermenting innovation in the association world is well-documented, but the solutions are a little harder to come by. As you might have noticed about a week ago, I was troubled by the challenges that associations face when it comes to doing really innovative things. Next time, I might test out another tool.

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Lean Methodology: Before and After

Association Success

How I adopted the innovative start-up strategy for the benefit of my association. I first read The Lean Startup by Eric Ries in 2013. If you want to find out more, the white paper I co-wrote with Elizabeth Engel, Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment can be downloaded for free here.

Project 68
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Study: Federal Employees Skipping Conferences More Often

Associations Now

“Connecting With Government Customers in an Era of Event and Travel Restrictions,” a new white paper by Market Connections and Boscobel Marketing Communications, reports that federal employees are going to fewer events, agencies are running fewer events, and contractors and other stakeholders are feeling the effects. .