2013 Innovation Strategy White Paper 
Association Success
NOVEMBER 23, 2017
How I adopted the innovative start-up strategy for the benefit of my association. I first read The Lean Startup by Eric Ries in 2013. It was a lightbulb moment to see thoughts that had been percolating in my head over the years be articulated in such a way. Always ask, is this a real problem worth solving for our membership?
Associations Now
AUGUST 23, 2016
The problem of fermenting innovation in the association world is well-documented, but the solutions are a little harder to come by. Could the lean startup strategy for building out ideas be one way to shift the conversation in your association? This strategy, Engel says, highlights a point of common ground for associations.
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