Association Adviser
AUGUST 27, 2013
maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. October 1-3, 2013. November 7-9, 2013. November 14, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Features'
Associations Now
AUGUST 23, 2016
Could the lean startup strategy for building out ideas be one way to shift the conversation in your association? This strategy, Engel says, highlights a point of common ground for associations. The New Strategy: Think Small, Iterate, Then Pivot. You can see how I did over this way.
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Experts in Membership Marketing
OCTOBER 29, 2013
Excerpted from "Components and the Race to Membership" Bring your questions and comments to this enlightening and important conversation about components and membership marketing strategy and find your association''s path to success. To register, follow this link [link].
Associations Now
DECEMBER 4, 2015
An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., The updated white paper looked at data in a number of ways. The first was big data.
Aaron Wolowiec
DECEMBER 13, 2012
So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Program outlines/white papers. Content treasurers may take many forms. Following is a partial list: Guest bloggers/journalists.
Association Success
NOVEMBER 23, 2017
How I adopted the innovative start-up strategy for the benefit of my association. I first read The Lean Startup by Eric Ries in 2013. If you want to find out more, the white paper I co-wrote with Elizabeth Engel, Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment can be downloaded for free here.
Slice-Works
SEPTEMBER 4, 2014
And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. How can you used already existing content to promote that new guide, white paper or e-book? Video is a once and done deal.
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