Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. I first read The Lean Startup by Eric Ries in 2013. In these conversations, some people indicated they would prefer to use a timesheet, and this anecdotal evidence fell into the hands of leadership. The results didn’t vindicate the project.

Project 68

Project Review Tools Innovation 68

Beth Kanter

NOVEMBER 15, 2012

Leadership: There are several reasons to build a strong personal brand to help support your non-profit brand. Community: Finally, leadership and employees must engage with their community on an ongoing basis across different media channels focusing on the how and where their community likes to be reached.

Los Angeles 28

Los Angeles Social Media New York California 28

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. GSI 2013′s Key Findings. A Global Satisfaction Index.

Member Engagement 60

Member Engagement Products America Marketing 60

Slice-Works

SEPTEMBER 4, 2014

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. How can you used already existing content to promote that new guide, white paper or e-book? Video is a once and done deal.

Video 28

Video Content Marketing Strategy 28