Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Improving revenue consistency and forecasting. Social Media.

Revenue 60

Revenue Georgia Social Media Maryland 60

SCD Group

JANUARY 6, 2013

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Associations traditionally (as in pre-social media) developed and implemented programs and services that the volunteer boards and/or professional staff conceived and implemented. This worked/works great!

System 40

System Social Media Content Cost 40

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Associations Now

AUGUST 7, 2014

Session: “Use Social Media to Advocate for Your Association’s Priorities,” noon Tuesday. Read: “ 3 Ways to Better Use Social Media in Government Relations ,” by Rob Stott, asaecenter.org, June 23*. Session: “License to Thrive: Could Licensing Drive Nondues Revenues in Your Association?”

Tennessee 40

Tennessee Nashville Social Media Recruiting 40

Association Adviser

JUNE 24, 2016

Back in 2013, the enterprise software company Sage surveyed more than 11,000 small- and medium-sized businesses in 17 countries to assess their attitudes about business mentoring. Canada, Australia and India in 2015 to get their take about three key areas of mentoring and career development: Member recruitment challenges.

millennials 61

millennials Survey Cost Social Media 61

Association Adviser

MAY 14, 2013

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. ” Marcus Underwood, Naylor’s vice president of online media, said video content is now easier than ever to create. Technology cuts both ways.

Technology 60

Technology Video Social Media Georgia 60