Associations Now

MARCH 28, 2014

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014. Other Good Reads.

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Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. To ensure that you’re compliant, “organizations should take a close look at their sign-up process,” Rothermel says. That period ended July 1.

Marketing 54

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Association Adviser

MAY 20, 2014

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

Tools 60

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Associations Now

NOVEMBER 7, 2014

Then, of course, after you make the decision, you have to manage it and communicate it. Tips from @johnhaydon on new Google Inbox app and email marketing » [link] [best one? "Create — Elizabeth Engel (@ewengel) November 7, 2014. “Email is personal. Check out Silverbear’s blog for more tips.

Email Marketing 40

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Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. Know Your Keywords. Learn more at www.christinamotley.com.

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Marketing Strategy How To North Carolina 60