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Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. According to the report, email volume rose nearly 12 percent from 2014. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. So…what are your thoughts?

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. According to the report, email volume rose nearly 12 percent from 2014. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. So…what are your thoughts?

Marketing 140
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Social Media Roundup: What Got People Talking At MMCC 2014

Associations Now

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Much like any conference that has to do with associations these days, it seems like so much revolves around two key topics—data and technology. — Sandra Giarde, CAE (@sgiarde) June 17, 2014.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. How to keep up with the changing demands driven by technology advances.

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The makings of marketing mavens

Aaron Wolowiec

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

Marketing 100
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Lunchtime Links: How In-Person Meetings Improve Social Networking

Associations Now

Plus: Creating more engaging—and more profitable—association newsletters. Live contact: In the the always-on world of mobile technology, it’s not uncommon for people to have tens, maybe even hundreds, of friends and colleagues who they’ve never actually met in person. The power of face-to-face time.