Aaron Wolowiec

JANUARY 19, 2016

Without content, communication efforts are null. That’s changed from 2014, in which survey participants ranked lobbying/advocacy as most important. percent feel their publishing/content creation teams are understaffed. To build better content and greater engagement, you must start by asking what they want and why.

Communications 100

Communications Social Media Newsletter Video 100

Aaron Wolowiec

FEBRUARY 25, 2014

Each month, we’re asking editors and content producers to share with us what they’re writing about, upcoming trends and other behind-the-scenes must-haves for the association industry. If you’d like to contribute, please contact Kristen Parker, digital content manager for Event Garde LLC , at Kristen@eventgarde.com. Conferences.

Las Vegas 100

Las Vegas Innovation Conference Technology 100

Aaron Wolowiec

FEBRUARY 11, 2014

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! Use a learning content management system (LCMS). As a former journalist, I love data. And trend data are even better. Offer a formal credential (e.g.,

Social Media 100

Social Media System Technology Survey 100

Aaron Wolowiec

AUGUST 10, 2015

Membership retention saw the largest year-to-year increase, offered by 47 percent of association marketing departments in 2014 compared to 62 percent in 2015. Associations are embracing marketing analytics more closely, with the percentage reporting no usage of analytics dropping from 13 percent in 2014 to 9 percent in 2015.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

JUNE 3, 2014

By board vote, she was inducted into the 2014 Hall of Fame on May 29 during the annual Best Of Awards party. Content & Articles. As content and articles are developed for the magazine, I’ve also provided input on story ideas and recommended sources for specific stories. 7 Steps to Successful Site Inspections – Winter 2014.

Michigan 100

Michigan New Jersey Minnesota Pennsylvania 100

Aaron Wolowiec

DECEMBER 16, 2014

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. E-mail, event and content marketing are the top ranked tactics in terms of effectiveness. Embrace content. But what about tactics?

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

JANUARY 28, 2014

Now that you’ve settled into 2014 (maybe? Once you determine those audiences, focus on their needs when developing educational content and choosing speakers. you’re probably planning an exciting lineup of events. Maybe your goal is to attract as many participants, from as many demographics, as possible.

Revenue 100

Revenue Education Conference Content 100