Higher Logic

APRIL 18, 2017

of the US population volunteered in 2014. Budgets rarely cover everything we want to do and recruiting volunteers is one way your association can meet more of its goals. For example, if a volunteer is new to your industry, you could put them in charge of your online community as a moderator or content curator.

Recruiting 256

Recruiting Recruitment Industry Leadership 256

YourMembership

MAY 22, 2014

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. This is actually good news for many associations as it calls out the need to become content curators for their members.

Florida 150

Florida Metro Recruiting Recruitment 150

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters. We believe in the power of an association job board.

Social Media 150

Social Media Revenue Recruiting Recruitment 150

Aaron Wolowiec

JUNE 17, 2014

Associations are often leery about giving away their content for free, but that’s the name of the game when it comes to MOOCs. The key to creating successful MOOCs, according to Tagoras, is to make content general – to appeal to the masses. But a word of caution: As with anything new, there’s risk. While only 6.6

Mooc 100

Mooc Course Class Education 100

Higher Logic

JANUARY 29, 2019

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Adding content. These numbers seem pretty dismal. Visiting the community. Returning frequently.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Higher Logic

MAY 4, 2016

This is where so many community builders measure value and a return on investment -- if people are logging into the community, talking to each other, creating content and contributing, that’s a sign they’re satisfied with their membership and see community as an important asset. The more engagement, the merrier everyone will be.

Member Engagement 120

Member Engagement Recruiting Recruitment Content 120

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

Content 40

Content Marketing Social Media Newsletter 40

YourMembership

OCTOBER 16, 2014

The lawsuit states, “Though LinkedIn aggregates a significant amount of consumer information, LinkedIn represents to its members that it does not license or sell member content to third-parties to show anyone else without the express permission of the particular member.” This includes ads for jobs, seminars, and other content.

Social Media 150

Social Media California Class Revenue 150

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Be a Content Curator. Content curators need to identify and provide relevant , high-quality information that delivers value to their audience.

Marketing 150

Marketing Social Media Resources Content 150

Associations Now

FEBRUARY 24, 2017

But many attendees are also there to find a new job or to recruit new employees, which is why associations often host onsite job fairs or career centers at their major meetings. Here are three benefits that may come from doing so: You’ll get students or those new to the industry to attend. You’ll create new revenue streams.

Revenue 80

Revenue millennials Conference Recruiting 80

SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. The call to action grabs the recipient. What is going on here?

Newsletter 40

Newsletter Social Media Recruiting Recruitment 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. How to retain members and recruit new members for the future. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

AUGUST 7, 2014

Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. ” by Kristin Clarke, Associations Now , May/June 2014. Game Changers. Master Mind.

Tennessee 40

Tennessee Nashville Social Media Recruiting 40

Higher Logic

MARCH 15, 2016

Their satisfaction and renewal is good for your organization because these happy members create content, champion your organization and recruit new members. That’s what you want, and it’s one of the most powerful factors for your community’s success. Mobile is where most of the action is.

Tools 120

Tools Report Recruiting Recruitment 120

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

SEPTEMBER 28, 2016

There’s just so much potential for associations, because we’re so good at creating relevant content and have been for years and years. There’s just so much potential for associations, because at associations we’re so good at creating relevant content and have been for years and years. If they’re so good at content, though, why not?

Case Study 40

Case Study eBook Content Social Media 40

Associations Now

MARCH 14, 2014

Reflecting on her presentation at the 2014 ASAE Great Ideas Conference with Socious’ Joshua Paul on her Mizz Information blog , McGary explains that to keep members coming back for more, association employees should commit themselves to more active participation, cross-promotion, volunteer collaboration, and other actions.

Recruiting 40

Recruiting Recruitment Content Resources 40

Associations Now

MARCH 21, 2014

Content marketing is now the blueprint for boosting appeal and building relationships with members. To avoid invading your members’ space with a barrage of tactless tweets and emails, she suggests refining your conference content-marketing strategy. — Lifehack (@lifehackorg) March 19, 2014. Tweet of the Day.

Tips 40

Tips Recruiting Recruitment Content 40

Associations Now

SEPTEMBER 3, 2015

A finding backed up by a 2014 study by Jobvite [PDF] that found 94 percent of recruiters use LinkedIn as part of their recruitment efforts. The next most common piece of advice was to keep public content professional. Create a personal, branded website.

Social Media 40

Social Media Texas Sample Recruiting 40

Associations Now

SEPTEMBER 8, 2014

— John Ricco (@johnricco) September 8, 2014. — RealMatch (@RealMatch) September 8, 2014. In a piece on Recruitment Advisor , Mary Hiers looks at the pros and cons of making the big move. “A site that lacks regular, fresh content will not attract viewers. A Revenue Refresher. This must be done daily.

Social Media 40

Social Media Revenue Recruiting Recruitment 40

Associations Now

APRIL 18, 2014

— MultiBriefs (@MultiBriefs) April 17, 2014. Eventbrite Community Manager Sara Altier recommends that event planners recruit a social media expert to monitor hashtags, share photos, and schedule content in advance. Stay 10 Steps Ahead. There are 10 crucial steps forward-thinking #associations are taking: Are you?

Recruiting 40

Recruiting Recruitment millennials Social Media 40

Associations Now

APRIL 25, 2014

— BizBash (@BizBash) April 24, 2014. Content marketing strategist Jenise Fryatt says your association’s “content is the bait,” and social media can help can reel in niche audiences. Recruiting your office rock stars was just the first step. Dream Within the Realms of Reality. Other Good Reads.

Innovation 40

Innovation Social Media Recruiting Recruitment 40

Associations Now

JUNE 25, 2015

They’re sharing more video content, leveraging Twitter to engage with key opinion leaders, experimenting with crowdsourcing, and more.”. Almost three-quarters of associations are using YouTube, up from 64 percent in 2014. Overall, organizations are becoming not only smarter in their use of social media but braver.

Social Media 40

Social Media United States Survey Video 40

SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. That means establishing yourself in the minds of your prospects will probably take twenty-seven exposures —Jay Conrad Levinson #3 What makes email content work?

Email Marketing 40

Email Marketing eBook Communications Video 40

Associations Now

JULY 10, 2015

For instance, during the American Urological Association’s 2014 Annual Meeting, AUA TV was broadcast daily throughout the convention center and on shuttle buses, as well as on 15 official hotel channels. daily live stream throughout the course of the multiday conference. Wrap it up. Or they may combine the latter effort with live coverage.

Conference 40

Conference Library America Video 40

Associations Now

OCTOBER 20, 2014

Recruitment Advisor , the blog for the job board platform RealMatch , has a useful guide on how publishers and associations involved in the publishing game can get their programs off the ground. — Samantha Mansfield (@SnMansfield) October 20, 2014. . “Among social networks, only Facebook, with its 1.3 Tweet of the Day.

Recruiting 40

Recruiting Recruitment Software Project 40

Associations Now

APRIL 2, 2014

The winter of 2014 was a long, cold slog for many of us, but the end is in sight. For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. How are you making small or big adjustments to improve efficiency and effectiveness in your recruitment, retention, or engagement?

Ohio 40

Ohio Recruiting Recruitment Discount 40

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. The content? Exhibitors? Your brand? Your events team?

millennials 40

millennials Texas Content Marketing 40

Associations Now

JUNE 1, 2016

If you’re not a journalist, here’s something you might not know about the typical article you read (or video, report, or white paper—”content,” if you must): It’s an iceberg. In a recruitment scenario, that’s hypothetical value for prospects, if they join. Get leaders involved in retention. .

Recruiting 40

Recruiting Recruitment Report Course 40

Association Adviser

APRIL 15, 2014

The great majority of digital metrics put a number on tactical results—the things that campaigns encourage people to do, such as opening emails, clicking links, reading pages and viewing videos, posting and commenting, sharing, downloading content, installing apps, liking, checking-in, and friending, connecting or following.

How To 60

How To Social Media Examples Strategy 60

Beth Kanter

APRIL 8, 2014

What’s the best way to recruit and train volunteers on a Giving Day? These additions, created by our partners at Third Plateau Social Impact Strategies , complement the existing playbook content, which includes recommendations, checklists and templates for everything from early planning to post-campaign analysis.

Tips 28

Tips Wichita Case Study Kansas 28

Associations Now

FEBRUARY 12, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “ Looking Forward 2014 ” report, released last week. Or will it simply boost recruitment and retention numbers up a few points? Will members pay more for that kind of service?

Report 40

Report Process Social Media Recruiting 40

Association Adviser

MAY 20, 2014

While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” AMC’s Brooks would like to see less overall communication from associations and more meaningful content. ” The reason? .

Technology 60

Technology How To Video Social Media 60

Beth Kanter

APRIL 10, 2014

Staffing Support :: advising on staffing structures, integration efforts, and hands-on support with talent recruitment and hiring. https://www.newschallenge.org/challenge/2014/submissions/mobilisation-journal-news-and-analysis-of-people-powered-social-change-around-the-world. This one is for social media. What do you think?

Innovation 28

Innovation Technology Analysis Social Media 28