Remove 2014 Remove Content Remove Membership Management Remove Recruiting
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Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership

We offered hundreds of content pieces, including e-Books, whitepapers, articles, tools and templates to any association professional free of charge for them to use. In 2014 the emphasis turned to video and webinars. Video is only second to face-to-face interaction as a tool to humanize your brand and content. Xperience 2014.

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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

Video content has been growing in popularity. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. The demand for video content is growing. That number has now jumped to 91%.

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I Wasn’t Kidding, LinkedIn is Moving Fast

YourMembership

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Meier added that LinkedIn “has a very engaged group of users and they have recruiters coming to the site to find people for their job openings.

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Time to get in the game. There’s a game being played?

YourMembership

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. This is actually good news for many associations as it calls out the need to become content curators for their members.

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The Risk of Not Owning Your Online Brand

YourMembership

The lawsuit states, “Though LinkedIn aggregates a significant amount of consumer information, LinkedIn represents to its members that it does not license or sell member content to third-parties to show anyone else without the express permission of the particular member.” This includes ads for jobs, seminars, and other content.

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Top 5 Association Marketing Takeaways from Xperience2014

YourMembership

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Be a Content Curator. Petersburg, FL. 4) Guerrilla marketing – Marketing doesn’t have to be expensive.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. How to retain members and recruit new members for the future.