Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

Content 40

Content Marketing Social Media Newsletter 40

Higher Logic

JANUARY 29, 2019

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. If you're involved in community management, you've likely heard of the 90-9-1 principle.

Member Engagement 257

Member Engagement Strategy Tools Content 257

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters.

Social Media 150

Social Media Revenue Recruiting Recruitment 150

YourMembership

MAY 22, 2014

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. This is actually good news for many associations as it calls out the need to become content curators for their members.

Florida 150

Florida Metro Recruiting Recruitment 150

Aaron Wolowiec

JUNE 17, 2014

It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. The massive nature of MOOCs makes them incredible marketing tools. Associations are often leery about giving away their content for free, but that’s the name of the game when it comes to MOOCs. So is it worth it?

Mooc 100

Mooc Course Class Education 100

YourMembership

OCTOBER 16, 2014

The lawsuit states, “Though LinkedIn aggregates a significant amount of consumer information, LinkedIn represents to its members that it does not license or sell member content to third-parties to show anyone else without the express permission of the particular member.” This includes ads for jobs, seminars, and other content.

Social Media 150

Social Media California Class Revenue 150

SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. But, despite these superior marketing aspects, your response rate is well below expectations. Forrester (2014) More than 122 trillion emails are sent every hour. What is going on here?

Newsletter 40

Newsletter Social Media Recruiting Recruitment 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to retain members and recruit new members for the future.

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Case Study Arizona Social Media Revenue 150

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. There’s just so much potential for associations, because we’re so good at creating relevant content and have been for years and years. If they’re so good at content, though, why not?

Case Study 40

Case Study eBook Content Social Media 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

MARCH 21, 2014

Content marketing is now the blueprint for boosting appeal and building relationships with members. To avoid invading your members’ space with a barrage of tactless tweets and emails, she suggests refining your conference content-marketing strategy. — Lifehack (@lifehackorg) March 19, 2014. Tweet of the Day.

Tips 40

Tips Recruiting Recruitment Content 40

SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. That means establishing yourself in the minds of your prospects will probably take twenty-seven exposures —Jay Conrad Levinson #3 What makes email content work?

Email Marketing 40

Email Marketing eBook Communications Video 40

Associations Now

APRIL 18, 2014

Socious Senior Director of Marketing and Strategy Joshua Paul explains that many associations make members feel unwanted and ignored by way of shameless self-promotion and self-righteous scolding in their online communities. — MultiBriefs (@MultiBriefs) April 17, 2014. link] #assnchat #MultiBriefsOC.

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Recruiting Recruitment millennials Social Media 40

Associations Now

SEPTEMBER 3, 2015

If you’re in the market for a new job, are you making use of social media and other online resources to help get a leg up? A finding backed up by a 2014 study by Jobvite [PDF] that found 94 percent of recruiters use LinkedIn as part of their recruitment efforts. Create a personal, branded website.

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Social Media Texas Sample Recruiting 40

Associations Now

APRIL 25, 2014

— BizBash (@BizBash) April 24, 2014. Content marketing strategist Jenise Fryatt says your association’s “content is the bait,” and social media can help can reel in niche audiences. Recruiting your office rock stars was just the first step. Dream Within the Realms of Reality. Other Good Reads.

Innovation 40

Innovation Social Media Recruiting Recruitment 40

Associations Now

APRIL 2, 2014

The winter of 2014 was a long, cold slog for many of us, but the end is in sight. For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. When a new individual is added with the title of Director of Marketing, you also give them the role of Primary Marketing Executive.

Ohio 40

Ohio Recruiting Recruitment Discount 40

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. The content? Exhibitors? Your brand?

millennials 40

millennials Texas Content Marketing 40

Associations Now

JUNE 25, 2015

They’re sharing more video content, leveraging Twitter to engage with key opinion leaders, experimenting with crowdsourcing, and more.”. Almost three-quarters of associations are using YouTube, up from 64 percent in 2014. “Overall, organizations are becoming not only smarter in their use of social media but braver.

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Social Media United States Survey Video 40

Associations Now

JUNE 1, 2016

If you’re not a journalist, here’s something you might not know about the typical article you read (or video, report, or white paper—”content,” if you must): It’s an iceberg. In a recruitment scenario, that’s hypothetical value for prospects, if they join. Get leaders involved in retention. .

Recruiting 40

Recruiting Recruitment Report Course 40

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. “Having content that encourages interactive reading will drive the numbers up.”

Technology 60

Technology How To Video Social Media 60

Associations Now

FEBRUARY 12, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “ Looking Forward 2014 ” report, released last week. Or will it simply boost recruitment and retention numbers up a few points? Will members pay more for that kind of service?

Report 40

Report Process Social Media Recruiting 40