article thumbnail

Breakthrough Associations

Potomac Core

The association becomes the leader , convener, and facilitator, and it helps member executives make effective use of limited time. Its boundaries go beyond traditional membership definitions, and links the industry “value chain” to become the global strategic partner. Take the Temperature of the Entire Value Chain .

eBook 100
article thumbnail

Let Your Member Data Show You the Way

Spark Consulting

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Recipe for Renewal: Optimize Your Renewal Rate and Grow Your Numbers

Higher Logic

Not only did we discover a definite increase in engagement when members could reply to a discussion via email, but we saw a change in engagement preferences. Even if your members log into the community via desktop at work, you can’t assume they’ll log in via desktop outside of work.

Tools 120
article thumbnail

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

article thumbnail

Social Media Roundup: Get Your Nose Into It

Associations Now

Why taking a nosy approach might be the perfect strategy for building member engagement. Getting to know your members better is always valuable, even if it takes a bit of a nudge to get them talking. MT @MultiView : Guest Blogger, @SarahJanetHill : The Secret to Member Engagement Is… Being Nosy! A little bit.

article thumbnail

Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.

article thumbnail

Online Communities Reap Benefits From Volunteer, Executive Leadership

Associations Now

The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities. .” Sound familiar? CEO Participation.