Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. ” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time.

Social Media 60

Social Media Communications Content Strategy 60

Higher Logic

DECEMBER 22, 2015

In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. Megan: The role definitely is really messy—there’s not a typical day! A lot goes into our weekly e-newsletter, too. That’s a real bump in revenue. You have to just keep juggling as you go.

Social Media 120

Social Media Library Resources Guidelines 120