Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. A few marketing trends to watch in today’s Lunchtime Links: Keep an eye on the trends: What’s the biggest goal for nonprofit marketers in 2014? Finding new leads. Keeping the ones you have. Building a voice for your organization.

Marketing 40

Marketing Press Release Newsletter Social Media 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Yes, social media helps drive readers to event registration and newsletter sign-up pages, but what is it doing to help create an essential, vital organization that members actively promote, energize and advance?

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

DECEMBER 9, 2013

Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet. That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud.

Content 40

Content Marketing Social Media Newsletter 40

Beth Kanter

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

Strategy 28

Strategy Content Tools Newsletter 28

Mizz Information

DECEMBER 22, 2014

While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. It feels a lot like Google Reader to me (or at least what I can remember of Google Reader.sigh…) and it’s definitely helping me curate content for the various accounts I manage for clients. So here’s to 2015 being awesome, right?!

Social Media 40

Social Media Tools Newsletter Content 40

Association Adviser

APRIL 15, 2014

“But while the publications are valued, there is definitely a push toward alternative advertising and communications such as e-newsletters, social media and other web-based opportunities,” he added. Source: Association Adviser and Naylor, LLC 2014. ” Using advertiser and sponsor feedback. .

Revenue 60

Revenue Georgia Price Newsletter 60

Higher Logic

DECEMBER 22, 2015

In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. Megan: The role definitely is really messy—there’s not a typical day! A lot goes into our weekly e-newsletter, too. I was also already an ASAE member and active in its community, Collaborate.

Social Media 120

Social Media Library Resources Guidelines 120