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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth Kanter

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

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Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. A few marketing trends to watch in today’s Lunchtime Links: Keep an eye on the trends: What’s the biggest goal for nonprofit marketers in 2014? Finding new leads. Keeping the ones you have. Building a voice for your organization.

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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent). .

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Study: Most Nonprofits Do Content Marketing, But How Well?

Associations Now

Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet. That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud.

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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Source: Association Adviser and Naylor, LLC 2014. “It’s got to be readable on the go, on a mobile device and tablet.”

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Digital Cleanup Plan for a Fresh New Year

Mizz Information

While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. It feels a lot like Google Reader to me (or at least what I can remember of Google Reader.sigh…) and it’s definitely helping me curate content for the various accounts I manage for clients. So here’s to 2015 being awesome, right?!

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A Kick-Ass Community Manager Q&A

Higher Logic

In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. Megan: The role definitely is really messy—there’s not a typical day! A lot goes into our weekly e-newsletter, too. I was also already an ASAE member and active in its community, Collaborate.