Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. Real world example.

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Association Success

OCTOBER 25, 2018

The broadening of the scope reflects our conviction that learning businesses can share and learn from one another across a wide range of topics, from strategy and high-level goals to specific operational choices around virtual events, even if they are structured differently. Using that definition, 43.7 Virtual Events on the Rise.

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Associations Now

JANUARY 9, 2014

A few marketing trends to watch in today’s Lunchtime Links: Keep an eye on the trends: What’s the biggest goal for nonprofit marketers in 2014? According to the just-released 2014 Nonprofit Communications Trends Report , it’s acquiring new donors, which 53 percent of respondents say is their most important goal.

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Velvet Chainsaw

MARCH 20, 2015

Top company participation trended down in 2014 to 36 percent and 34 percent, respectively. This explained the entire conference’s registration revenue decline from 2013 to 2014. A growing number of conference organizers are on to this and are developing improved strategies for group registration and conference experiences.

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Associations Now

AUGUST 1, 2014

Definitely. — APA (@APA) July 31, 2014. — Tony Rossell (@TonyRossell) July 31, 2014. Eventually, your direct marketing strategy might reach its limits—in other words, your prospects aren’t really biting anymore and you need to give ‘em a break. Go Inbound. Other good reads.

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Associations Now

NOVEMBER 19, 2014

— Danny Crichton (@DannyCrichton) November 16, 2014. TechCrunch contributor Danny Crichton sees definite benefits of automating many aspects of the workplace, despite the huge cultural shift it would bring to work environments. — Incline Marketing (@InclineMktg) November 14, 2014. First the unions, now management.

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Associations Now

APRIL 21, 2014

Why taking a nosy approach might be the perfect strategy for building member engagement. — Callie Cady (@CallieCady) April 21, 2014. “I’m not saying you should Facebook stalk them or find out where their kids go to school, but you should definitely start talking,” she writes on the MultiView blog. A little bit.

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Associations Now

JANUARY 6, 2014

The unsung Generation X definitely deserves some of your attention. Also: Become a well-oiled machine for learning in 2014. Work on your “you” strategy: With 2014 in its opening days, now’s a pretty good time to think about how to improve the way you function so that you’re working at peak performance.

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Associations Now

MAY 14, 2014

Strategy, governance, and executive leadership. The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities.

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Associations Now

MAY 23, 2017

That’s something reinforced in a recent survey by the Uptime Institute, which—according to its roughly 1,000 respondents—found that nearly two-thirds of data that could otherwise be hosted elsewhere remains managed locally—a level that hasn’t fallen since 2014. That sounds like a pretty common boat, right?

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Associations Now

JUNE 25, 2014

Measuring the effectiveness of a membership-model change requires an apples-to-apples comparison on a metric whose definition doesn’t change in the course of a restructure. Grefe said that AIGA’s new membership structure was conceived in tandem with a new set of strategies also aimed at greater engagement.

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Associations Now

JUNE 11, 2014

Five Great Membership Retention Strategies [link] #assnchat #membership #associations #nfp. — Silverbear (@SilverbearLtd) June 10, 2014. That’s according to Silverbear, a membership services provider, which recommends that associations “focus on the first year” in their member communication strategies.

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Associations Now

SEPTEMBER 23, 2014

“That assignment will most definitely be revised before next semester. “Being all things to all people has never been a sustainable strategy—for businesses or individuals.” — Robert F Nelson, CAE (@Rbt_Nelson) September 22, 2014. I simply cannot put myself through it again.”

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Associations Now

MARCH 20, 2014

— Mike Karnjanaprakorn (@mikekarnj) March 20, 2014. For those curious to see how the site works, Skillshare is offering seven free days for anyone who signs up by the end of the day Monday, March 24, so take a look and see if Skillshare’s shift could inform your association’s content strategy. (ht ht @ mikekarnj ).

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Associations Now

DECEMBER 23, 2014

For membership pros, they’re definitely worth the analysis. — Dennis Shiao (@dshiao) December 23, 2014. “The Three Questions” is a strategy Segar uses in opening conferences. “It’s just polite to ask how people are, so make sure you offer your members the same courtesy.”

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Association Adviser

APRIL 15, 2014

Brand X’s strategy to increase likes unintentionally risks transforming a growth play into a volume and promotion play. If participation stage measures are going up, but advocacy measures are going down, the brand knows how to interpret those changes in the context of its strategy and theory and which steps to take.

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Associations Now

DECEMBER 9, 2013

Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet. That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud.

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Associations Now

MAY 20, 2014

While that percentage is down from a 2010 study, the follow-up study found that the cost of downtime increased from $5,600 per minute in 2010 to $7,900 per minute in 2014. — Daily Mail Plus (@DailyMailPlus) May 15, 2014. — Adobe Customer Care (@AdobeCare) May 16, 2014. You know, just in case.

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Mizz Information

DECEMBER 22, 2014

While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. It feels a lot like Google Reader to me (or at least what I can remember of Google Reader.sigh…) and it’s definitely helping me curate content for the various accounts I manage for clients. So here’s to 2015 being awesome, right?!

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Leading Learning

MAY 22, 2022

While it’s still too early to say that this issue has been sorted out definitively, there are clear signs of progress. The company had been operating for 17 years before it took on it first outside funding in 2013, at least part of which was earmarked for developing a mobile strategy and expanding internationally.

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Holly Duckworth

FEBRUARY 27, 2015

Advance by its very definition means move forward in a purposeful way. In September 2014 the Oxford English dictionary added four words: fact-check, workaround and first world problem. For more thoughts on advancing your associations spirit and strategy visit www.leadershipsolutionsintl.com. Words are powerful.

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Velvet Chainsaw

FEBRUARY 11, 2014

Curating like a pirate, though, has nothing to do with the Wikipedia definition of a pirate and everything to do with a pirate’s spirit. At ASAE’s 2014 Great Ideas Conference , March 9-11, in Orlando, Florida. Pirates are daring, adventurous, and willing to set forth into uncharted territories with no guarantee of success. Learn More.

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Associations Now

MAY 9, 2014

The Smithsonian’s strategy is definitely something for association learning and meeting teams to have on their radars as they plan upcoming events and education offerings. For $99, all NAMA members can receive 12 hours of education from its 2014 NAMA OneShow—whether or not they attended in person.

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Associations Now

APRIL 7, 2015

It’s definitely possible,” Russinovich said during a conference last week. This strategy was problematic when Mozilla Firefox was coming out with new versions every six months, but it looked downright self-defeating when Google Chrome started getting updates every couple of weeks. It’s a new Microsoft.”. The year before, however?

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Associations Now

APRIL 28, 2015

Near the end, things got frustrating—at different times, we each fell onto the muddy ground, we had a lengthy walk between the car and the campsite, and we were definitely worse for wear by the end of it. “ Survival Strategies for Your Tech RFP ,” Kevin Leonard and Dave Jaffe, asaecenter.org [ASAE membership required].

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Slice-Works

SEPTEMBER 17, 2015

The “ Zero Moment of Truth definition on Google ” is an expression that Google first put forth in 2011. In 2014, they came out with the second edition of their book, Inbound Marketing: Attract, Engage, and Delight Customers Online. Look up a recipe online. It all comes down to the “ ZMOT link to previous sliceblog.”

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Slice-Works

SEPTEMBER 17, 2015

The “ Zero Moment of Truth definition on Google ” is an expression that Google first put forth in 2011. In 2014, they came out with the second edition of their book, Inbound Marketing: Attract, Engage, and Delight Customers Online. Look up a recipe online. It all comes down to the “ ZMOT link to previous sliceblog.”

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Marketing Conference Boston Content 28

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Source: Association Adviser and Naylor, LLC 2014. on a scale of 5, including print magazines which weighed in at a healthy 4.20.

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GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. The Index reported that 33% of members and 17% of customers responded “definitely or very probably”. GSI 2013′s Key Findings.

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Higher Logic

DECEMBER 22, 2015

In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. Megan: The role definitely is really messy—there’s not a typical day! I was also already an ASAE member and active in its community, Collaborate. I took Ben Martin’s online course and found value.

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Beth Kanter

APRIL 8, 2013

Last week I was in Chicago to facilitate a session as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits workshop. He went through the definitions of strong vs weak ties and that there is a new audience layer – people who follow you but may not have met you.

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Beth Kanter

JANUARY 14, 2014

Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. UN Refugee Agency (@Refugees) January 13, 2014. But they balance news with engagement.

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