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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”

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Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. A few marketing trends to watch in today’s Lunchtime Links: Keep an eye on the trends: What’s the biggest goal for nonprofit marketers in 2014? Finding new leads. Keeping the ones you have. Building a voice for your organization.

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Study: Most Nonprofits Do Content Marketing, But How Well?

Associations Now

4 The average number of social media presences used by nonprofits, according to the study. Facebook is by far the most popular social network with nonprofits, with 91 percent of respondents having a presence there. But when it works, it really works: 71 percent of the most effective marketers rated web articles as effective.

Content 40
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Digital Cleanup Plan for a Fresh New Year

Mizz Information

While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. Of course, there are still the social media purists who insist that there’s a right way and a wrong way to use Twitter, and that doing it this way is the wrong way.and maybe they’re right. is a gift from the gods.

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A Kick-Ass Community Manager Q&A

Higher Logic

James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. Megan: The role definitely is really messy—there’s not a typical day!

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Got NDR (Non-Dues Revenue)?

Association Adviser

If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. “But while the publications are valued, there is definitely a push toward alternative advertising and communications such as e-newsletters, social media and other web-based opportunities,” he added.

Revenue 60
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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. The low rating of social media is most likely attributed to the type of platform the association is using for social engagement.