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11 Elements of a Winning Member Engagement Strategy

Higher Logic

By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue. Editor’s note: This post was originally published on August 28, 2014 by Joshua Paul.

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5 Things to Know about Salesforce for Association Management

Forj

While the company doesn’t provide specific counts, in 2014, Salesforce reported that it had 1.5 million jobs and $859 billion in business revenues worldwide. Introduced in 2014, Trailhead provides free training on Salesforce itself as well in-demand skills, such as leadership and management, artificial intelligence, and others.”

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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Currently, 137.4K

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Social Media Roundup: Do You Know the Difference Between LMS and LCMS?

Associations Now

If you’re stumbling over two of the biggest acronyms in e-learning, you’re in luck. Can’t tell a learning management system from a learning content management system? — Digitec Interactive (@digitec) December 3, 2014. — Steven Perlberg (@perlberg) December 3, 2014.

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15 Changes in the Learning Business Landscape

Leading Learning

Software-as-a-Service (SaaS) was established well before 2007—Salesforce, the company that put SaaS on the map, was founded in 1999—but it took a while for its impact to really be felt broadly, particularly in learning businesses. The E-learning Cost Cliff. Facebook acquired Oculus in 2014. The Leap in Learning Science.

Course 101
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Leverage Technology; Don’t Be a Slave to IT

Association Adviser

To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. Association CIOs say it hasn’t taken long for e-commerce—the web-based sale of products and services—to become essential for supporting non-dues revenue.