Potomac Core

MARCH 3, 2020

Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Arriving in 2014 following seven years as President & CEO, National Investor Relations Institute, Morgan saw a new opportunity to Energize the Board, Membership, and Staff by changing the culture.

DC 232

DC Arlington Virginia America 232

YourMembership

NOVEMBER 26, 2014

In another poll more than 90 percent agreed that to attract younger members they would need a strong social networking strategy. We also asked what they would consider to be a good indicator of a positive ROI for their social media strategies.

Social Media 150

Social Media millennials Member Engagement Leadership 150

Association Adviser

DECEMBER 17, 2013

In the fall, we talked about customizing the membership experience and doing more for long-standing members in the later stages of their careers. “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said.

Social Media 60

Social Media Sample New York City Revenue 60

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Associations are having, in some cases, to deal with four distinct generations of members – each with their own needs and expectations. They have enjoyed remarkable growth with this strategy. Generational Pressures.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

JULY 30, 2014

The annual Small Membership Survey Report [PDF], by Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year’s survey: Small-membership organizations are most concerned about increasing membership, increasing member engagement, and demonstrating member value. percent versus 11.5

Survey 40

Survey Recruiting Recruitment millennials 40

Association Adviser

MAY 20, 2014

”We tried a large email segmentation project last year, and it actually hurt our member engagement. Is technology a department, a strategy or something in between? It’s a strategy, argued Brooks. Need for better measurement and engagement. So, what would it take to improve that level of engagement?

Technology 60

Technology How To Video Social Media 60