2015 Blog Email Marketing Marketing 
Associations Now
FEBRUARY 16, 2016
. “So the principles are familiar—like the ever-familiar HTML—but pain-free, responsive by design and semantic,” MailJet’s Nicolas Garnier wrote in a blog post. While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities.
Membership Marketing
JULY 26, 2018
2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.
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Higher Logic
MAY 8, 2019
Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Let them make that choice.
Associations Now
DECEMBER 23, 2015
We dug into our readership numbers to give you a look at the most popular Associations Now stories of 2015. Is 2015 really almost over already? Blast From the Past: Is 2015 the Year of the Chat Room? The result is that email marketers are often stuck playing it safe. ” on the Technology Blog.
Associations Now
JUNE 18, 2015
A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective?
Reid All About it
JUNE 17, 2016
– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. Tue 6/21 at 12:30 p.m.
Reid All About it
FEBRUARY 15, 2019
Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Follow Blog via Email. Ernie Smith, Associations Now ). Tue 2/19 at 2 p.m.
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