2015 Member Insights Process Strategy 
Higher Logic
NOVEMBER 19, 2015
It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. Growth matters: develop repeatable processes. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.
Smooth The Path
FEBRUARY 17, 2016
Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We solve the problems that nag our members, problems that no one else cared to solve or could solve. Of course he is right. This is the essence of an association.
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