YourMembership

JANUARY 15, 2015

Three areas of concern come to light when looking at the overall potential of LinkedIn and other for profits crowding into areas of service previously “owned” by associations: Non-Dues Revenue – The potential loss of much desired revenue generated through recruiting fees via paid job postings and online advertising.

Education 150

Education Certificate Revenue Recruiting 150

YourMembership

JANUARY 23, 2015

This month we’re focusing on trends and strategies for associations in 2015. We just released The Essential Guide to 2015 Association Management Trends , where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations.

Innovation 150

Innovation Membership Management Analysis Recruiting 150

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

New York City 150

New York City New York Newsletter Social Media 150

YourMembership

DECEMBER 30, 2014

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals, but every association and membership organization will need to recruit them and it can be done. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. But the message was more than just “Hey, join our councils,” says Natalie Sherry, MSIMC, CUDE, membership manager for CUNA councils. What do people care about most? Themselves.

Recruiting 40

Recruiting Recruitment Newsletter Membership Management 40

YourMembership

AUGUST 21, 2014

Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment with Rick Rutherford. High Touch Membership in a High Tech World with Shelly Alcorn, CAE and Rick Rutherford. Looking Forward 2014: Critical Factors for Associations and their Members Today and Beyond with Dean West, FASAE.

Leadership 150

Leadership Team Nashville Austin 150