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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

On average, associations communicate with members an estimated 31 times per month (via print, online, social media and video) vs. 30 times per month in 2016 and 26 times per month in 2015. Other outsourced communication functions include magazines, directories and social media.

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Association Brain Food Weekly: 3.21.16

Reid All About it

Central (networking at 8:30 a.m.) – Dallas Fort Worth Association Executives Association Day. – Columbia (MD) Idea Swap for Marketing. Learn how to keep your marketing efforts fresh, current, and relevant without breaking your budget. You can start doing that by setting aside one hour a week for you. Conference.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Host: PCMA and Dallas CVB.

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