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Trends Impacting eLearning Solutions for Associations in 2017

WBT Systems

Predictions for the next big trends in eLearning solutions started appearing before 2017 had even begun. Many of these trends for eLearning solutions will enable associations to take advantage of opportunities prompted by a changing economic, political and social climate in 2017. You don’t have to! So what do you need to know?

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Members Hire Strategic Solutions

Potomac Core

Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Millennial’s as CMAA’s future base.

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Association Brain Food Weekly: 10.27.17

Reid All About it

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

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3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth.

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Association Brain Food Weekly: 1.26.18

Reid All About it

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC).

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.

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Association Brain Food Weekly: 10.21.16

Reid All About it

After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap). Data from the survey will form the basis of a report Tagoras will release in the coming months.

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