Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. However, the outlook isn't all bleak.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). What to open? What to ignore?

Tips 166

Tips Email Marketing Newsletter Communications 166

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. So, email marketing should be one pillar of your membership marketing plan. Refine your value proposition and focus on the benefits for new members.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Association’s 2019 Member Retention Campaign. Here are the 2020 Gold Circle Awards winners: Advocacy Campaign.

Newsletter 52

Newsletter Austin Committee America 52

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Manage membership data and communications. Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, event planning, and website building. It has been updated. No problem!

Software 148

Software Association Management Price Membership Management 148