Associations Now
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.
Associations Now
OCTOBER 2, 2018
How can you make your association better in 2019? As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Whatever it was, brainstorm ways to not only leverage that in 2019, but to make it even better.”. What’s the one thing you want to achieve in 2019? Also: Onboarding new members.
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Higher Logic
AUGUST 1, 2019
The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). Email came in as the second-best way to improve member acquisition.
Higher Logic
FEBRUARY 4, 2020
Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.
Higher Logic
MAY 8, 2019
Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). What to open? What to ignore?
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.
AssociationChat
APRIL 10, 2020
The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. Association’s 2019 Member Retention Campaign. Member Retention Campaign. New Product/Service Launch.
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