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4 ways to attract younger members

Association Success

By 2025, Millennials will account for 75 percent of the American workforce. By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their own careers. What is your recruitment and retention strategy? Tip: See No. Learn more here.

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Association Brain Food Weekly: 9.11.20

Reid All About it

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Paulina Curto, Senior Marketing Manager at Cvent.

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Where Do You Lie on the Global Growth Chart?

Associations Now

According to “ Achieving Global Growth: Establishing & Maintaining Global Markets ,” released last week, growers are those associations that increased product sales and membership outside of North America over the last three years, while nongrowers experienced flat or declining membership and product sales. Consider emerging markets.

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7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle

Association Briefings

By 2025, that number is projected to increase to almost , 4.41 The use of social media is an essential part of your organization’s digital marketing ecosystem that helps boost engagement and builds brand reputation. If your marketing and communications department is already stretched thin, don’t make it a goal to post daily.