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Association Brain Food: 4.28.23

Reid All About it

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Find out about media literacy, fact-checking, crisis communications and online reputation management. Audience avatar.

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Celebrating 25 Years of Innovation and Impact: Reflecting on Our Journey

MatrixG

For a change, Leah Monica, Director of Marketing at Matrix Group, interviewed me about my personal journey and the journey of Matrix Group. I bet that by the end of 2026, I won’t recognize the company in terms of WHAT we offer our clients, even if the WHY, WHO and HOW remain the same.

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Association Brain Food Weekly: 1.26.18

Reid All About it

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! CB Insights ).

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Association 4.0: 2018’s Transformation Imperative

.orgCommunity

The World Economic Forum’s report, “Deep Shift,” puts a timeline on when key technologies will be mainstream: robots and automation (tipping point 2021); Internet of Things, wearable Internet, 3D printing and manufacturing (tipping point 2022); supercomputers in our pockets (tipping point 2023); driverless cars (tipping point 2026).

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