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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Certification level. Committee membership.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit. More info/register.

San Jose 369
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Face Your Fear of Technology

Association Adviser

Ever read a recipe in a print magazine and then gone online to watch a video of someone making that same recipe? It’s up to your association to use a comprehensive, multi-platform content plan to get your message to members and readers through print and digital publishing. Fund certification programs, scholarships and student outreach.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. Check out Cecilia’s Nonprofit Executive Spotlight series too. Guests: Joy Duling.

St. Louis 341
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AE Education in your Inbox: A Resource List : Off Stage

Off Stage

Many AEs have told me they dont "have time for social media" "When am supposed to Tweet?", You dont have time NOT to use the social media tools. No waiting for a magazine to show up or a meeting to be held: the information is on your desk within minutes. Association Marketing: [link].

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The Association World in China ? GrowGlobally.org

GlowGlobally

A non-Chinese association can do business in China by setting up a representative office, registering a wholly-owned foreign enterprise (WOFE) under the Bureau of Industry and Commerce or partnering with a local association management company with a legal entity. Nikki Walker, Global VP AM&C Practice.

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Association Brain Food Weekly: 10.11.19

Reid All About it

Newman, Greater Good Magazine ). Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Association Ethics Toolkit & Happy Hour (McLean VA). Crap, he (Indi Samarajiva) is right. Seven ways to boost your newsletter open rate. Greg Satell, Innovation Excellence ).

DC 50