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How to Win Back Lapsed Members: Tips + Letter Templates

MemberClicks

Offer a discount. Here are a few offers you may want to consider: A discount on membership. A discount on event registration. For example, If they want a discounted rate on your annual event, they must rejoin by the end of the month. Check out this membership level chart from the Columbus Chamber of Commerce.

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SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. Columbus, Ohio.

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