SCD Group

AUGUST 29, 2012

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. I’m also a strong proponent that associations need to determine distribution platforms based on their target audience(s). More than 12.5 at 4:53 PM.

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MemberClicks

MAY 17, 2022

Check out this membership level chart from the Columbus Chamber of Commerce. According to Marketing General Incorporated’s 2020 Membership Marketing Benchmarking Report , 76% of associations say that email is the channel that generates the most reinstated lapsed members. Create a win-back campaign. Best regards, [Name].

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SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts.

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