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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. MCI released a benchmark survey report on AI adoption in associations. Sponsor perspectives.

Maryland 272
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Innovative Nimble AMS returns to the 2023 ASAE Annual Meeting and Exposition

Nimble AMS

Our Nimble AMS team is returning to the 2023 ASAE Annual Meeting and Exposition in Atlanta, Georgia. We can’t wait to meet with thousands of association professionals, attend meaningful sessions, and get inspired to innovate. What is My Competitor Doing Now by Tirrah Switzer, Community Brands Senior Director of Product Marketing.

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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Learning Strategies for Virtual Events.

Montana 350
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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia. Michael Dunham: AGC Georgia was founded back in 1928. MD: Not really.

Georgia 106
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Taking the Mobile Event App Leap

Association Adviser

Additionally, in spite of the annual increasing attendance for this conference each year (3,000 and counting), the hosting association’s membership numbers continued to waver around 300. Stay tuned for more on marketing below. Marketing your mobile event app: Start early and actively. Integrate your other strategies.

Georgia 60
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Moose to MOOCs and 3 other articles for association executives

SCD Group

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered. Conflict increases within the association.

Mooc 40
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Are Association CEOs More Important Today Than Ever?

Associations Now

And, as fair or unfair as that may seem, a new study by researchers at the University of Georgia and Penn State University suggests that corporate-world executives have a bigger impact on their organizations’ bottom lines today than ever before.

Georgia 40