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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Data is key to optimizing non-dues revenue Data plays a pivotal role in driving success for associations, particularly when it comes to non-dues revenue generation. Not your grandma’s non-dues revenue Embarking on a new non-dues revenue program can be a daunting prospect for associations.

Revenue 169
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Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

Emily and I were fortunate to be approached by WSAE President and CEO Michelle Czosek, who asked us to work together to for the taskforce and do what we can to increase next-gen member engagement. This may be the most important step that every association needs to take before taking any action. Hold focus groups.

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Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Here are a few reminders about the human side of association membership work. Here’s why. “We miss you. Ideally, each side reinforces the other.