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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience. Is there an entirely new market you should explore?

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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

Kristine’s Story The goal of the Kitchen Cabinet was to talk about the great things restaurants do in Milwaukee. Pre-COVID, we had a program called the Milwaukee Kitchen Cabinet. And, through those stories, to develop relationships with the media and elected officials in that market. But COVID reinforced that lesson.

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Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

Emily and I were fortunate to be approached by WSAE President and CEO Michelle Czosek, who asked us to work together to for the taskforce and do what we can to increase next-gen member engagement. One in Madison, and one in Milwaukee, because that is where a large portion of our members reside. Hold focus groups.

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Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Both two weeks ago and again last week in this space, I’ve shared some insights on member-engagement-data tracking. Here’s why.