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Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. Marketing Culture at Market Connections.

Resources 100
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Association Chat to feature authors of "Leading Engagement from the Outside-In" on July 14th

KiKi L'Italien's Acronym Soup

She has over 20 years of experience in non-profit membership organizations, helping them resonate and connect with new generations of members, build new value propositions, and increase engagement and revenue. Elizabeth speaks and writes frequently on a variety of topics in association management.

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Internship Intel

Aaron Wolowiec

Associations aren’t usually top of mind for students looking for internships, said Todd Von Deak , president and founder of Philadelphia-based TVD Associates, but they should be. Interns often think associations are run solely by volunteers and are therefore broke. We as an industry have to be doing more of that.”.

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What is Customer Experience (CX)? Crash Course

Fonteva

To better understand the root reasons why members join and stay with your organization, associations should take lessons from the customer experience (CX) playbook. Understanding the CX Process Ways to Manage and Improve Your CX Applying CX Principles to Memberships. What is CX? Improve retention.

Course 52
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Survey: Size Matters When Running An Association Today

Associations Now

70 % The amount of mid-size and large associations that reported now is a good time to be running a membership organization, according to Virtual, Inc. In comparison, 52 percent of small associations reported an optimistic outlook. The larger your operating budget, the more confident you probably are in this market.

Survey 40