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Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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Association Chat to feature authors of "Leading Engagement from the Outside-In" on July 14th

KiKi L'Italien's Acronym Soup

She has over 20 years of experience in non-profit membership organizations, helping them resonate and connect with new generations of members, build new value propositions, and increase engagement and revenue. When she's not helping associations grow, she loves to dance, listen to live music, cook, and blog about the Philadelphia Eagles.

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Internship Intel

Aaron Wolowiec

Associations aren’t usually top of mind for students looking for internships, said Todd Von Deak , president and founder of Philadelphia-based TVD Associates, but they should be. But perhaps with better networking and marketing, associations could change that. Von Deak’s interns earned a stipend, but weren’t paid otherwise.

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Why Strategic Training Matters for Capacity Building

Leading Learning

The point is, there’s no surefire way to build capacity in any organization through learn-as-you-go education. Every organization—business, nonprofit, or government—has a heroic origin story. Consider why your organization is critical to its beneficiaries. What you need is systematic training for capacity building.

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What is Customer Experience (CX)? Crash Course

Fonteva

To better understand the root reasons why members join and stay with your organization, associations should take lessons from the customer experience (CX) playbook. Even if the term CX is new to your organization, know that the principles are not. What is CX? What are the benefits of an intentional CX strategy? Improve retention.

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Wednesday Buzz: CEOs, Celebrities Unite to Take On the World

Associations Now

A new study from the Journal of Marketing , as reported by the American Marketing Association , explains how to create a strong, cohesive network within your organization. Other Good Reads: When it comes to hiring, is your organization looking at soft skills? Don’t get overwhelmed by social media statistics.

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Gaming the System

Idea Architects

Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Along with several corporations and a few nonprofits, the military has used video games the past few years to market their opportunities and appeal to a younger generation.

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