Marketing Organization Philadelphia Strategy 
Fonteva
OCTOBER 18, 2022
To better understand the root reasons why members join and stay with your organization, associations should take lessons from the customer experience (CX) playbook. Even if the term CX is new to your organization, know that the principles are not. What are the benefits of an intentional CX strategy? What is CX?
Leading Learning
AUGUST 26, 2021
The point is, there’s no surefire way to build capacity in any organization through learn-as-you-go education. Every organization—business, nonprofit, or government—has a heroic origin story. Consider why your organization is critical to its beneficiaries. What you need is systematic training for capacity building.
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Associations Now
DECEMBER 6, 2016
The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy. And because this is the NFL we’re talking about, the strategies were attached to fines of up to $100,000 per violation—penalties that were more costly than anything happening during a game.).
Associations Now
JULY 19, 2016
Use your social media presence to attract new member leads for your organization—but don’t forget the strategy. In fact, when it comes to social strategy, a few more steps are needed to turn your plan into something that drives new membership, advises Brie Ragland, social media account manager at MultiView.
Idea Architects
JANUARY 6, 2009
Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Philadelphia has been one of the more challenging areas for recruitment, so trying something very different here might seem less risky.
Reid All About it
JUNE 24, 2022
It’s a good start, for sure, but you know your market segments best. The biggest mistakes organizations make with cybersecurity—and how to avoid them. As most organizations navigate returning to in-person events, meetings, and conferences, what are leaders considering? Member recruitment. Quick hits. Tessa Davis ). every Monday.
ChatterBachs
JANUARY 4, 2011
It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. Wine lover.
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