Associations Now

DECEMBER 6, 2016

The National Football League in recent weeks has arguably earned more attention for its unusually tight social media policy than anything happening on the field. The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy. EXCLUSIVE highlight of Malcolm's pick.

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Associations Now

JULY 19, 2016

Use your social media presence to attract new member leads for your organization—but don’t forget the strategy. In fact, when it comes to social strategy, a few more steps are needed to turn your plan into something that drives new membership, advises Brie Ragland, social media account manager at MultiView.

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Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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Aaron Wolowiec

OCTOBER 15, 2013

Associations aren’t usually top of mind for students looking for internships, said Todd Von Deak , president and founder of Philadelphia-based TVD Associates, but they should be. But perhaps with better networking and marketing, associations could change that. Von Deak’s interns earned a stipend, but weren’t paid otherwise.

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Associations Now

NOVEMBER 25, 2015

A new study from the Journal of Marketing , as reported by the American Marketing Association , explains how to create a strong, cohesive network within your organization. Other Good Reads: When it comes to hiring, is your organization looking at soft skills? Don’t get overwhelmed by social media statistics.

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Associations Now

FEBRUARY 27, 2014

70 % The amount of mid-size and large associations that reported now is a good time to be running a membership organization, according to Virtual, Inc. A new survey of nonprofits and associations found that an organization’s size affected not only its outlook but also the quality of its operational practices.

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Associations Now

AUGUST 3, 2016

Founder and CEO Ama Marfo, a native of Ghana, told the Chicago Tribune that she was inspired to start the business because of her own trouble getting tickets home when she was a student at Philadelphia’s Drexel University. Should you focus more on social media than on your organization’s own website?

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