Association Success
JULY 15, 2020
Created by Brian Allen of Flyland Designs in 2018, Gritty is the official mascot for the Philadelphia Flyers National Hockey League team. Fabulous social media marketing. . With a Twitter account that has gained over 307,000 followers, Gritty’s social media team must be doing something right.
Association Navigator
SEPTEMBER 4, 2012
Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.
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Associations Now
FEBRUARY 14, 2017
David Brunelli of Philadelphia walked away from the National Bagel Association ’s second-annual National Bagel Eating Contest in New York with a $500 cash prize and the title of “National Bagel Eating Champion” for gobbling down 11 bagels in eight minutes. Its CEO wants the contest to one day bookend the group’s annual conference.
Aaron Wolowiec
OCTOBER 15, 2013
Associations aren’t usually top of mind for students looking for internships, said Todd Von Deak , president and founder of Philadelphia-based TVD Associates, but they should be. But perhaps with better networking and marketing, associations could change that. PCI pays its interns $10 per hour.
Associations Now
NOVEMBER 25, 2015
A new study from the Journal of Marketing , as reported by the American Marketing Association , explains how to create a strong, cohesive network within your organization. Don’t get overwhelmed by social media statistics. Other Good Reads: When it comes to hiring, is your organization looking at soft skills?
Associations Now
AUGUST 3, 2016
Founder and CEO Ama Marfo, a native of Ghana, told the Chicago Tribune that she was inspired to start the business because of her own trouble getting tickets home when she was a student at Philadelphia’s Drexel University. Should you focus more on social media than on your organization’s own website?
Associations Now
OCTOBER 31, 2014
The taxi industry has plenty of reason to be upset about the rise of the upstart Uber—for one thing, it’s eating into the industry’s long-held market. Chevy’s social media team made the most of it, however, by turning the now-infamous line into a hashtag. “It is exactly the same menace.”
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