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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

This was the nagging question one association VP had. In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Overwhelming, ambiguous options plague associations.

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Association Brain Food: 2.24.23

Reid All About it

State of the association industry. From Value Proposition Strategy to Growth: A Membership Growth Case Study The Ontario Society of Professional Engineers’ membership marketing campaign wasn’t yielding the expected membership growth results. Submittable explains what it is and why it’s important. More info/register.