Smooth The Path

MAY 7, 2017

The good news is size is not holding associations back. The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Associations Now

MAY 4, 2016

Mike Verbanic, director of member experience at the Construction Financial Management Association, has learned this balance first hand. When he took on that job about four years ago, most of what the organization thought it knew about members were “gut hunches,” he says.

Member Research 40

Member Research Sample Industry Report 40

Smooth The Path

NOVEMBER 6, 2016

Together we discussed the organizations goals, plans for their strategic process and the big questions they were wrestling with. Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement.

Case Study 104

Case Study Project Member Insights Association Value 104