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Association Brain Food: 7.7.23

Reid All About it

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact.

Tools 195
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A look back at 2015

Aaron Wolowiec

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Next month, we’ll be discussing how to implement our marketing and communications plan. Leading-edge.

Michigan 100
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Print is Alive and Kicking

Association Adviser

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 60
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Association Brain Food: 2.3.23

Reid All About it

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Hero worship. Host: ASAE Black Association Executives Tue 2/7 at 11 a.m. 1 CAE credit. During this panel we will unpack how you can get the most out of your resources as an association.

LMS 40
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Solutions for Your Membership Conundrum

Association Adviser

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

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Managing Meeting Content

Associations Now

As this blog post is published, it’s only three weeks until I head to Atlanta for ASAE’s Annual Meeting & Expo. (As But this is the first year where we’ll also be doing work on AssociationsNow.com , which includes our daily e-newsletter as well as each editor’s weekly blogging responsibilities. Marketing materials.

Content 40
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Association Brain Food: 1.6.23

Reid All About it

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42