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Association Brain Food Weekly: 11.29.19

Reid All About it

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Demystifying Event Marketing. Tue 12/3 at 12 p.m.

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Association Brain Food: 12.8.23

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Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Attend as many or as few sessions as you wish—sessions described below. More info/register.

Strategy 272
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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Learn how to build an epic business case. 1 CAE credit. . 1 CAE credit. More info/register. Host: Data Analytics Network Tue 12/5 at 12 p.m. – 1 CAE credit. . 1 CAE credit.

Arlington 266
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53
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Association Brain Food Weekly: 4.1.22

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With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. The Secret to Blending Learning and Networking. Career changers. 1 CAE credit.

Revenue 195
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Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Association learning landscape. Inclusive leadership. Kim Moutsos, Content Marketing Institute ).

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Association Brain Food: 2.10.23

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Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Join us for a moderated discussion on defining leadership, vital skills to grow and encourage, and leading alongside others. Member recruitment.