Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member app. Member retention. 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

NOVEMBER 18, 2022

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Stacey Telford, Community Manager at The Marketing Society. Host: American Marketing Association. Speakers: Valentina Benaglio, Product Marketing Manager, Bloomreach. Host: NXUnite by Nexus Marketing.

DC 43

DC Education Technology Washington 43