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Association Brain Food Weekly: 11.29.19

Reid All About it

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.

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Association Brain Food: 12.8.23

Reid All About it

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member app. Member retention. 1 CAE credit.

Strategy 272
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What’s A Learning Experience Platform? The Essential Guide

Forj

For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the marketlearning experience platforms (LXPs). Individual’s interests, past activity, experience, goals, and learning styles.

LMS 91
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Association Brain Food: 10.7.22

Reid All About it

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.

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Association Brain Food: 12.2.22

Reid All About it

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI solutions exist today (some in your vendor ecosystem), and are solving problems in crucial areas like retention, marketing, and analytics.

Tips 41
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Association Brain Food: 11.18.22

Reid All About it

Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Stacey Telford, Community Manager at The Marketing Society. Host: American Marketing Association. Speakers: Valentina Benaglio, Product Marketing Manager, Bloomreach. Host: NXUnite by Nexus Marketing.

DC 43
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12 critical considerations for purchasing the right LMS

Association Success

Ask yourself: Does it offer Asynchronous, Synchronous and Blended learning programs? Do you need integration with social media tools? Will you be selling courses or other learning experiences to customers? What type of testing and assessment options do you need and are offered through your system? E-COMMERCE.

LMS 88