X Matrix by Darrell Casey
Eric Lanke
JUNE 22, 2019
At the end of our last fiscal year, we had 193. To continue our example, we’ve set as this year’s goal growing from 193 to 200 manufacturer members in the association. So, “Grow to 250 manufacturer members in 10 years” would be our Breakthrough Objective. That’s what Casey would call the “WHAT?” Next comes the “HOW FAR?”
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