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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Just what you need to pretend you’re elsewhere, a bald eagle cam from Big Bear Valley in California. Advertising. Have you heard of Connected TV (CTV) advertising ?

Education 256
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Keep Ahead of Higher Ed, the Professional Development Competition for Associations

WBT Systems

But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. Meet the new professional development competition for associations: higher education. “If Colleges aren’t changing their curriculum quickly enough to meet market needs.

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8 must read articles for Association Executives

SCD Group

4 Things Membership Organizations Can Learn From Innovative Companies By Lori Halley via Wild Apricot. If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. A new study illustrates a few ways associations can get more out of their content-marketing strategies.

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Other states with strong representation include California (16), New York (6), Pennsylvania (5), Florida (4), and Texas (4). Fun w/ wine.